I love spoiling my office dog and of course Valentine’s Day is great for doing just that! Needless to say, I’m not the only pet parent who feels this way. Last year a survey from the National Retail Federation showed that 1 in 5 pet owners would spend money on their pet for Valentine’s Day.
Their numbers showed that the average pet parent spends roughly $5 on their pets for Valentine’s. Imagine if 1 out of every 5 of your clients would spend an extra $5 with you this February, that could turn into some nice extra income for your pet business.
A well planned promotions strategy, along with some cute freebies and in store decorations will go a long way to get your customers to buy a little something for their furry friends. And hopefully your pet business will see an upswing in sales too!
14 ways to tell your clients you love them this Valentine’s Day
1. Run a special Valentine’s Day Promotion
Tell your existing customers about a time sensitive Valentine’s offer you’ve created just because they’re pawsome. This could be anything from a discount to a buy one get one free offer – as long as you tell them it’s because they mean the world to you and your business.
2. Offer a free gift with every purchase
In the week leading up to Valentine’s Day, give every paying customer a free Valentine’s gift. This could be something as simple as some homemade heart shaped cookies or a Valentine’s Day card with their pet’s name on it.
3. Decorate with hearts
Decorate your pet store, grooming salon or vet clinic with hearts in the weeks leading up to Valentine’s Day and you’re sure to put your clients in a loving mood. I found this super cute (and free!) DIY dog silhouette and hearts garland over at the Beagles and Bargains Blog. Use it in your store window or by your Valentine’s gift display to create a buzz.
4. Create a pawsome store display for Valentine’s Day
Package heart shaped cookies, toys and other loveable items together in a beautiful Valentine’s Day display. Turn regular pet products into desirable Valentines gift packs by tying them together using red ribbons and cute Valentine’s gift tags, or placing the products in gift bags.
5. Run a contest
Run a simple Valentine’s contest where pet parents can win gift vouchers for your services. Supply them with post it notes and ask them to complete the sentence ‘I love my pet because ___ ‘ and put all entries on a notice board in your store. Then pick the winner(s) on Valentine’s day!
6. Create a tail-wagging Valentine’s Day menu item
Consider adding a completely new product or service to your menu for Valentine’s. If you’re a dog groomer, why not put together a special spa package ahead of Valentine’s? Perhaps offer a free facial or pawdicure if they book a ‘full groom’ in the week leading up to Valentine’s. If you’re a dog walker, perhaps offer an evening walking service so that your clients can enjoy their romantic evening out without worrying about their dog.
7. Create a Valentine’s gift guide for pets
Make it easy for pet parents to spoil their pet this Valentine’s Day. On your blog, website or perhaps even in your store window – create a simple gift guide for pet parents.
8. Celebrate their pet’s heart
Think about ways you could incorporate products that promote heart health into your Valentine’s promotions. For example, use the week leading up to Valentine’s Day to educate your customers about omega supplements, or heartworm preventatives. And combine all that info with a great offer!
9. Share the love
Have a heart and help pet parents help pets in need this Valentine. Perhaps you could donate $1 for every purchase made on Valentine’s Day, or organize a collection box for a local shelter.
10. Change your Facebook cover image
Change your Facebook cover image and feature whatever promotions you’re running this Valentine’s Day.
11. Share Valentine’s Day Tips
Share Valentine’s cookie recipes and fun Valentine’s DIY projects on social media. I love this post from the Kol’s Notes blog with some real pawsome looking strawberry banana carob marble dog treats.
12. Tell them you love them
Send your clients an email, or real Valentine’s day card saying how much you love them. Perhaps even hand out your cards in store. Make it more fun and address it directly to their pet!
13. Post love notes on social media
Share photos of your day to day clients in the week leading up to Valentine’s day – and tell the world why you love them. If you have a smartphone you can easily create really cute posts with heart stickers and text overlays using Photofy, or use Canva.com if you’re using your computer.
For example ‘We love Fluffy because he gives us the best kisses’, or ‘we love Alfie because he always finds and brings the ball back when the other dogs lose it’.
14. Share it, share it, share it
Now that you’ve come up with a great promotions plan for Valentine’s Day – don’t forget to tell your clients about your fantastic promotions! They won’t know about them unless you tell them – so share the news in your newsletter, on social media, your blog and website. And in store, be sure to create clear signage and posters promoting your offers.
How will you tell your clients you love them this Valentine?