It’s a new year, and time to come up with fresh new ideas to promote your pet business!
Of course, as a pet pro you’ve also got a few other things on your plate. Hiring new staff for example, or tidying up your shop after the holiday rush and getting back into the groove after a nice holiday break.
Wouldn’t it be nice to have a super easy framework to follow, delivering ideas for everything from social media to blogging, advertising and PR campaigns?
Did you know there are hundreds of fun, serious and unusual pet holidays in 2016 happening throughout the year? Some of them are monthly, others are weekly and most of them just happen on specific dates.
Use the Pet Holidays in 2016 to promote your pet business
Get out a calendar and mark down the pet holidays that would resonate with your existing, and future clients. If you sign up for my newsletter you will get free monthly reminders about the upcoming pet holidays, or you could check out the Pet Business Planning Almanack by Laurren Darr and Ellen Zucker (affiliate link) where they list all the pet holidays among lots of other good pet biz stuff.
Then take a little time to brainstorm some creative ideas on how to incorporate the pet holidays in 2016 in your marketing plans. Here are some ideas to get you started
Use the weekly, monthly and daily pet holidays as inspiration for the social media posts you share and create. For example, the ‘Be kind to animals week’ could inspire a whole series of images with tips on how your clients could spoil their pets. Be sure to include some of your products or services, but don’t make it all about your pet biz – you want your followers to click the like, share and re-tweet buttons so be sure to include some fun and non promotional tips too.
In store Promotions and Specal Offers
Us the daily or weekly pet holidays as a theme for your discounts and sales and your pet biz will immediately come across as less promotional, and more knowledgeable. For example, National Pet ID week could be a great opportunity to promote or discount your ID tags, or microchipping service. Similarly National Walk your dog week could be a great opportunity for promotions on dog walking gear or bulk discounts on dog walking services.
Top tip – save time creating signage and posters by using my Pawsome Promotions Printables as shown in the image below.
Local newspapers and pet magazines are always on the lookout for fresh content. If you can incorporate an upcoming pet holiday in a ‘feel good’ story involving the community and your pet biz, then chances are they’ll run your story!
Newsletters & Blogs
We all know that staying in touch with our clients through your blog and/or newsletter is incredibly important – but sometimes it can be so hard to come up with something to write about! Pet holidays can give you some pawsome ideas for blogging topics and newsletter headlines that are timely and shows your pet business care about your four legged clients.
2016 Pet Holidays
I hope you found these ideas useful – and that they inspired you to run some new promotions this year! Don’t forget that if you sign up for my newsletter, I’ll send you monthly reminders about upcoming pet holidays.
Have you used pet holidays for your pet business promotions yet? I’d love to hear about it – leave a comment!