Whether you’re a dog groomer, pet boutique owner, dog trainer or veterinarian – if you have a brick and mortar storefront, you’ll love today’s DIY promotions project! But before we get started, let me give you a little background.
When I did the marketing for my friend’s grooming store, I knew that we had a steady flow of grooming customers coming to first drop off, and then collect their dogs. Sometimes they were in such a rush, that they walked through the boutique without a second glance, missing all our beautiful doggie products and food items completely.
I also knew from working in retail years before, that displaying our prices clearly, and running frequent and fun promotions would be vital to get more eyeballs on our products – and in the long run, sell more products to our grooming customers!
So I put together some easy to use printables for all the in store promotions we ran. I spent ages preparing the layout and the templates, but once they were set up they were super easy to use and print. I thought this might be something you might find useful for your pet business as well, so I created these editable and printable templates for you!
Here’s what you need for this DIY Promotions Project
- A home computer with internet access + a printer
- My free Pawsome Promotions Printables
- Paper for printing – ideally card stock
- Some ribbons/string and extra card stock to ‘accessorize’ your printouts
- Glue stick & scissors
Pawsome Price Tags
Simply edit and print out the luggage style tags and cut out the shapes. Then punch a hole in the tag, and tie the tag to a product using a cute ribbon or string. I used simple kitchen twine for this image! These tags are perfect for making products stand out on the shelf, or for cute table or window displays.
More Pawsome price tags
These tags are business card sized and you can quickly edit and print them. Then either pin them to products, shelves or why not glue them to a piece of folded card stock. Perfect for table and window displays.
My promo posters are letter sized and all you need to do is edit the text and print! You can either print them on cardstock, or glue them to a piece of card. Alternatively place them in an acrylic frame. These posters are perfect to display any special offers and promotions you’re running – and you can place the posters in your shop window or on the counter.
Dog Holidays Poster
If you’re struggling to come up with themes or ideas for your promotions, then this poster is for you! Simply take note of the many pet holidays throughout the year, and remind your clients about the day, why they should celebrate them and your special offer! You can read more about how to use pet holidays for your pet business promotions here.
Get my FREE Promotions Printables
Click the image above to get three colour options of my, and four Pawsome Promotions Printables templates including price tags, promotional posters, dog day posters, and special luggage style tags.
- You can choose to print out the PDF file templates ‘as is’ and add your text by using a good old fashioned pen.
- Or you can use the editable templates to add your own text using MS Powerpoint or Google’s free Slides editor. Don’t worry – you don’t need to be a computer geek to follow the easy step by step editing instructions I also included in the download.
I’d love to hear what promotions you’ll create using these templates – leave me a comment below!