These brand new buttons are great news for pet businesses wanting to drive more traffic to their websites, videos or online stores. Perhaps you’ve seen these buttons appear on your favorite Facebook pages, and wondered how to add them to your page?
Watch the Video & Learn:
- How to install the buttons (spoiler alert – it’s super easy!)
- How to choose the right button (you can choose from 7 ready-made buttons)
- How to create a Facebook cover that helps support your button (and generating more clicks!)
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How to Install FB Call-To -Action Buttons
Before you install your FB call-to-action button – you will see a placeholder right in the middle of your cover image that looks like this:
Click ‘create call-to-action button now’ and choose from the seven types of buttons, and click ‘next’. If you want more tips on which button type to choose, check out my article ‘Get More Leads using the New Facebook Call to Action Buttons‘.Depending on which button type you selected, you will now be prompted to enter your website details. The URL you enter here, will be the page where your clients will ‘land’ after they click the button – so make sure the page is supporting your marketing goals!
In the following two screens you will now be asked whether you want to send people using Android phones and Iphones to an app or a website. If your website is set up to look good on mobile, then simply keep the ‘website’ option selected. If you have a custom app set up that you want to send people to, then choose ‘app’.
Now that your button is set up – let’s have a look at your Facebook cover. Use a design tool such as www.canva.com to design a cover that highlights your brand new call-to-action button – so your clients see it and take action!
You will be able to track your clicks/views in the insights section to the right of your Facebook cover. Keep an eye on the numbers, and consider testing different Facebook covers, button types and calls to action to see which combination works best for your pet business and marketing goals.
Have you set up your call-to-action buttons yet?
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