A couple of months ago I was contacted by a prospective client who wanted to grow her pet business Facebook page.
Before I talked to her on the phone I had a quick look at their Facebook activities. At a first glance it looked great. They had over 500 Facebook likes (which is pretty good for a small local pet business), and posted regular updates about their pet business and dog interests.
Strangely – noone seemed to care about her Facebook posts at all. She received very fews likes and comments, and often her followers simply ignored her status updates.
Intrigued, I pulled up Facebook’s built in tool called Graph Search to find out more about the people who liked her page – and things quickly turned real interesting.
Graph Search revealed that almost none of her fans actually liked pets! Her fans belonged to no pet related groups on Facebook, and most of them lived in other countries than where her business was based. No wonder she heard crickets whenever she shared a post.
So what happened here?
Turns out she had been so tempted to grow her Facebook page that she had bought ‘Likes’ from an untrustworthy source somewhere on the internet, just to boost her Fan base quickly. These new Likes, obviously had no real interest in her pet business, which was clearly visible in the lack of engagement on her page.
The moral of the story? Quality always beats quantity every time. To quote one of my favourite Facebook experts Amy Porterfield:
“Your number of fans on Facebook means nothing if you are not attracting QUALITY fans that are genuinely engaged in your content, interested in what you are about and paying attention to what you have to say”
And this is so true for your pet business too. I would rather see you run your Facebook page with a hundred truly engaged pet parents who love you and your business, than boasting thousands of fans who couldn’t care less about what you have to say.
That is why I have listed some of my favorite ways to grow your Facebook Like base organically over time for you in this blogpost. There are many other promotional ways to grow your fan base quicker with Facebook ads and competitions, but that’s a topic for another time.
9 Ways to Get More Facebook Likes for Your Pet Business
1. Link Your Facebook Page to Your Profile
A great way to help more of your friends and people you’re networking with on Facebook to find your pet biz page, is to link your personal FB profile to your Business page.
Here’s how you do that
- Go to your personal Facebook profile.
- Go to your ‘About Section’ —> ‘Work & Education’ —> ‘Add a workplace’
- Enter your Company Name (it needs to be spelled exactly the same way as your business page name). This creates a hyperlink to your business page.
- 3. In the ‘Position Field’ – Be smart & instead of listing something obvious like ‘manager’ or ‘owner’, add a ‘call to action’ such as ’find out where San Francisco’s best looking pooches get groomed’ or ‘meet your next dog walker here’.
Then – whenever someone hovers over your name anywhere on Facebook they’ll see that call to action with a hyperlink to your Pet Biz page.
Totally pawsome, right?
2. Install a Like Box on Your Website & See Likes Come Pouring in
Make it easy for people who visit your website to find and like your FB page. Facebook’s ‘like box’ is easy to install – you can see what they look like ‘in action’ right here in my blog, in the left side column.
As you can see, the box displays a row of photos of the people who already like my FB page, and because of human nature those photos makes it a whole lot more inviting for people to click the big shiny like button. (Go on and hit that like button – you know you want to!)
The like box will soon be replaced by a shiny new alternative called Page Plugin, which will look sexier, but work pretty much the same way. If you do not manually upgrade to the Page Plugin, your Like Box plugin implementation will automatically fall back to the Page Plugin by June 23rd 2015.
3. Brand Your Page so it Looks Legit and Not Abandoned
There’s nothing less inviting than a Facebook page that looks half finished. Make sure that you have an up to date cover image and profile picture, and that all your business details are correct and up to date. After all, would you hit the like button on a page that looks abandoned? I know I wouldn’t!
For tips on how to spruce up your Facebook cover – check out step one in the Facebook Makeover Challenge: Turn your Facebook cover into a billboard for your pet business. Noodle & Blue picked up some ideas from my article and created this pawsome Facebook cover. It’s simple, but smart, cute and effective!
4. Add Your FB Page to all outgoing Emails
Add an email signature to all your outgoing emails. That includes all regular emails to clients and suppliers as well as any newsletters that you send out.
Make it irresistible for people to click the link to your Facebook page by including a clear call to action that makes people curious to find out more. For example: ‘follow your dog’s doggie daycare adventures on Facebook —> click here’, or ‘See photos of your doggie in the bath → click here’.
5. Put up Signage In Store
Put up Facebook signage at strategic points in store. For example, pet parents are likely to spend some time in the waiting room if you’re a veterinarian, or they’ll hang around by the till while they’re waiting for their dog’s finishing touches at the groomer’s. Everyone has a smart phone these days so make sure you remind them to go and ‘like’ your page while they’re instore with you.
6. All things offline
Add your Facebook URL to your business cards, flyers and rack cards so prospective (and existing) clients can find you both online and offline.
7. Boost Your Numbers with Like Ladders
Like ladders can help boost your like numbers, just make sure you choose one for pet people so you end up with fans who genuinely care about your content.
8. Give Them a Reason to Like Your FB Page
Okay so you have a Facebook page – why should anyone care? Sometimes pet parents need a little nudge to take action and go ahead and like your page. Let them know what sort of content they’re going to miss out on if they don’t like your page.
For example, when someone picks up their dog – tell them that you took some real cute photos of Fido digging a hole, and it’s already on Facebook. If you then follow that up with giving them your business card, chances are high they’ll check out and like your page later that day.
9. Improve Engagement and Get Seen by Even More People
In Facebook speak, engagement means that your fans take some sort of action such as liking, sharing or commenting on your page. The more engagement you get on your page – the more your updates will get shared in your fans’ newsfeeds and new fans will discover your page.
Engagement is a huge topic and I will cover it in detail in the next blogpost, so stay tuned! In the meantime you might want to check out my e-book:
Time to take action: Choose one or two things from the list above and take action today!