I’m often asked about the products and services I use and recommend for building effective marketing campaigns for pet businesses. I currently use, or have used, all of the resources on this page and I HIGHLY recommend all of them.
Designing and Printing Pet Biz Marketing Material
DIY Design Tool: Canva is an easy to use, and free alternative to Photoshop. Check out my article about it here.
Outstanding Quality Print: If you’re comfortable around designing your own marketing pieces, then Moo is printing awesome quality. My favourite part is that you can make each business card look unique – with up to 100 images!
My Marketing Store: If you’re looking for ready made, good looking marketing pieces like menus, report cards, business cards, flyers and posters – then be sure to check out my ‘print on demand’ marketing store for pet pros on Zazzle.
Budget Print: I have used Vistaprint to print postcards, banners and business cards for clients with great results. They offer some basic ready made designs, but in my opinion Vistaprint is best if you stay away from their own designs, and instead upload your own artwork for print.
Marketing Planning and Strategies
No Matter how long you’ve been in business for, you can never learn enough about marketing! Here are some books that I have read, often refer to, and highly recommend for pet professionals:
- Marketing Secrets of Successful Pet Businesses by Brent Cramp
- Pet Business Planning Almanack by Lauren Darr and Ellen Zucker
- Wildly Profitable Marketing for the Pet Industry by Pam Foster and CS Wurzberger
- How to get your Pet Business seen on Facebook by me, Linda Liebrand
Websites & Email list building
Build your own website quickly: If you’re not a website wiz, and you’re not sure where to start – then check out Wix. They offer some great looking pet biz templates, and it’s easy to follow their on screen instructions to add your own business into to the website template you choose.
Create Landing Pages easily: If you’re a more advanced web marketer, and you’re looking to build your mailing list then be sure to check out Leadpages. They offer super easy to use templates, and easily integrates with WordPress.
Building a Mailing List and Sending out Newsletters: I’m a huge MailChimp fan, and use it for My Brand Buddy’s newsletters. They offer a free service for up to 2000 subscribers – perfect for small, local pet businesses! If you want to use some of their more advanced features (like auto responders) then their fees start around $10/month. This is one small investment I always recommend for pet pros.
Social Media Management
Saving Time on Social Media: Buffer offers both a free and paid for service, and is great for building a queue of social media posts to be published according to a schedule you decide. Edgar offers a paid for service, and they’re promoting themselves as the social media queue that never runs out – they simply recycle your posts so you never run out of content!
Create Pawsome Shareable images for Social Media: I love, love, love Canva’s free service, and I sometimes also use my iPhone app Photofy to create fun memes, and images with text overlays for social media.
Many of these links are affiliate links, which means I may get a commission if you purchase. However, none of the fees of these resources have been increased to compensate me.