Yesterday, just before I was about to go on a Pets+ LIVE! webinar with Candace from Pet Boss Nation, I took a stroll up the high street where I live. I walked past our local pet store, and as I peeked in to see if they might have anything I could put under the tree […]
Webinar: Superboost Your Holiday Sales
Looking for ways to super boost your holiday sales? I’m really excited to join pet business consultant Candace d’Agnolo in a Pets+ Live! webinar designed to give your pet shop a marketing edge this December. Candace has over 15 years of experience working in the pet industry, and together we’ll help you uncover opportunities […]
How Would You Deal With the Case of the Outsourced Sitter?
My latest Real Deal column for Pets + magazine is out, and as usual, it was a lot of fun reading the real pet pro’s responses to the fictitious business problem. This time around I explored who’s at fault when a pet business owner receives confliction information from her clients and her newly hired pet […]
SEO-Proof Your Pet Business Website: Part 5(5)
In this final step I want you to go to your business website and locate where, exactly, you’ve placed your service areas, your address, and your phone number. I’ll wait for you to come back! Okay – where did you find your contact details? In the contact us page? Somewhere else? Here’s What You Need […]
Get Reviews and Get Your Pet Business Found: Part 4(5)
In this penultimate part of the local marketing for Pet business series, I want to talk about the value of reviews, and why you should encourage your clients to leave as many reviews as possible for your pet business. If you missed the beginning of this mini series, here’s where you can find the first […]
How Spring-Cleaning Your Web Presence Can Get Your Pet Business Found! Part 3(5)
Welcome back to the third step in the mini series to Getting More Local Pet Biz Clients. You can find the first steps here: Part1: How Pet Businesses Can Get More Clients with Local Search in Five Easy Steps Part 2: Discover Google’s Best-Kept Secret for Local Pet Businesses In this step I want you to […]
Discover Google’s Best-Kept Secret for Local Pet Businesses: Step 2(5)
Welcome to part 2 of the mini series ‘How Pet Businesses Can Get More Clients with Local Search in Five Easy Steps. In step 1 you learned that between 50-70% of all pet parents looking for a local pet service like yours use a search engine to find what they’re looking for—and of course you […]
How Pet Businesses Can Get More Clients with Local Search in Five Easy Steps
When I work with local pet business clients, one of the most common questions I get is “How do I get more local customers?” My answer is always to make it easier getting found online, or in other words, by “local search.” Now, you might be thinking, “I don’t need to be on the internet, […]
How to Build a Pet Business Website on a Shoestring
When it comes to building a pet business website you have two main tech choices. Either you pay someone like a web designer or techy friend to do it for you, or you learn how to do it yourself. Paying a web designer could set you back anything from $1000 to $20-30k, depending on what […]
See how easily your Pet Business can get found with Local Ads on Facebook
When I worked as the marketing manager for a local grooming salon in London, I quickly learned about the natural ebb and flow of grooming customers. We’d be super busy leading up to the holidays, when dogs needed their summer haircuts and in the weekends of course. But then sometimes during the weekdays, we’d have […]
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