Yesterday, just before I was about to go on a Pets+ LIVE! webinar with Candace from Pet Boss Nation, I took a stroll up the high street where I live. I walked past our local pet store, and as I peeked in to see if they might have anything I could put under the tree for my dog, I realised they hadn’t even put up as much a Christmas tree yet!
I couldn’t believe my eyes – it was already the 5th December and when I as a customer expected cute Christmas stockings filled with doggie treats, and fun Christmas themed toys – the highlight of their window display was a pile of hay bags for rabbits and some dog crates still in their cardboard boxes. My heart nearly broke at the sad sight of the shop, because I know it’s run by a local person and it’s a family business – and they’re missing out on sales!
If you’re running a pet shop and haven’t had time to even think about promotions or marketing this December – check out the replay of our webinar below.
We covered the following + lots, lots more to help you maximise sales this December:
– Planning your marketing ahead of time
– How to Focus on the Dogs this week to sell lots of holiday gifts
– How to disrupt and excite next week
– How to move out holiday inventory
– How to wrap up the end of the year